Interview with Bertie Russell
Managing Director at Russell Simpson
In Episode Five of The Attended Exchange, Wilfords’ founder Geoff Wilford sits down with Bertie Russell, Managing Director of the renowned estate agency Russell Simpson, originally established by his father, Alan, in 1979. In a compelling conversation, Geoff and Bertie delve into Bertie’s journey of joining the family business 16 years ago, navigating the unique mix of privilege and pressure that comes with stewarding a respected 45-year legacy, and the ongoing challenge of maintaining its reputation and values. They explore Russell Simpson’s unique approach—eschewing traditional shop fronts, a radical move at the agency’s inception, which has become an asset in the digital age.
Geoff and Bertie also discuss the agency’s response to recent industry shifts, from the impact of COVID-19 to the potential effects of the recent UK budget on the Prime Central London market. On a personal note, Bertie shares insights into his life beyond the business, including meeting his wife at Leeds University, balancing work with parenting three children, and the role of therapy and business coaching in his personal and professional development.
“Russell Simpson is one of London’s most highly regarded estate agencies, and it’s inspiring to hear how Bertie and his siblings are upholding the values their father, Alan, instilled and bringing his vision to a new generation,” says Geoff Wilford, host of The Attended Exchange. “If you’re interested in property and estate agency, you’ll appreciate Bertie’s insights and expertise.”
The Attended Exchange podcast is available on Apple, Amazon, and Spotify.
