A decidedly different estate agency

Since we first opened our doors more than a decade ago, we have earned a reputation as a market–leading independent estate agent who, simply put, does things right.

Why we started out and what we still believe.

Founded by Geoff Wilford (right) and Simon Welfare (left) in 2011, after years of working in the industry we were united by a desire to offer local property owners a better experience, better service and ultimately better results than they were getting.

Described by one long-standing client as ‘good people who are prepared to robustly defend their client’s position when required’, when we started our business we were determined to do things differently. To create an agency delivering the standards and quality of service that our clients deserve and one that they could be truly proud of being associated with.

Committed to achieving the best possible results for our clients.

It’s our motto. But what do we mean? First, it’s an encouragement to our clients to demand the service and results you deserve. But also that the best price is an accurate one, not a fanciful one. Property is a passionate and personal business. Over inflated values and appraisals might sound great at first, but more often than not lead to disappointment and frustration down the line.

At Wilfords, we pride ourselves on offering sensible and genuine advice, backed up with knowledge and evidence, and working with you to achieve the best possible outcome.

No nonsense, no dramas, just people (and dogs).

We don’t have a ‘type’ – unless you count assiduous, no nonsense and no drama as a ‘type’. Our people are driven to succeed, but are equally down to earth and good people to know. We operate in a fiercely competitive sector, so we work around the clock to provide a superlative service, resulting in our clients referring us and returning to us time and time again – but don’t just take our word for it.

Doing the right thing, not the easy thing.

We don’t massage the truth or the situation. Managing expectations, not over promising and giving honest feedback is fundamental to our job and we believe that people can only make good decisions if they are properly informed. We will tell you how it is, even though at times it may not be what you want to hear.

We don’t cut corners or look for quick fixes. We are here to go the extra mile and to never get complacent. Each and every client and every property is important to us. We believe that there is no substitute for hard work and honesty to deliver long lasting, successful results and our track-record proves this, as does the feedback from our clients.

The Proof.

We’ve sold and let more than our fair share of properties, both in our core areas of Kensington, Chelsea, Battersea, Clapham and Wandsworth, but also further afield across London. We love property and will go the extra mile, quite literally,  for interesting properties and where we feel that we can achieve the right result for our clients.

View some of our previous sales

View some of our previous lettings

Wilfords have proven to be professional and friendly agents. Throughout our sale this small unique team were knowledgeable and very hard working. We have and will continue to recommend them to all our friends.

R. Harding – London, W14

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