A deliberately different estate agency

Driven by our commitment to service, excellence and integrity at every step of the buying, selling and letting process, Wilfords is the independent London estate agency doing things the right way.

Proudly independent.

United by their decades of experience in estate agency and a determination to do things better, Wilfords was founded by London property experts Geoff Wilford and Simon Welfare in 2011.

We have grown to become a diverse team of strategic planners, trusted advisors and robust negotiators across two offices in Central London and South West London. Wilfords provides fresh thinking informed by experience, exceptional service and a truly personal approach across our core areas of Prime Central London and South West London and beyond.

Property is personal and it’s passionate. We treat every home as if it were our own and offer genuine, sensible advice and expert support, underpinned by vast knowledge and experience.

Meet the team

A breath of fresh air.

We believe that the best decisions come from being well-informed. Over-inflated values and appraisals may sound appealing but they are likely to lead to disappointment and frustration down the line.

Wilfords is distinguished by honesty, clarity and care. We won’t simply tell you what you would like to hear; our feedback is always candid and straightforward so that you can make the right choice.

Described by our clients as ‘at the very top of their game’, ‘the most outstanding agents I have come across’ and ‘a breath of fresh air,’ Wilfords is an estate agency you can be proud to be associated with.

What our clients say 

Your trusted guides.

At Wilfords, we are a team of individuals. As an independent estate agency, our people are empowered to offer a highly personalised service to our clients, expertly guiding you through the process of buying, selling or letting your property with professionalism and thoughtfulness.

Get in touch

Wilfords have proven to be professional and friendly agents. Throughout our sale this small unique team were knowledgeable and very hard working. We have and will continue to recommend them to all our friends.

R. Harding – London, W14

Our Offices

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