James Vlasto has spent the last seventeen years building a reputation for finding and acquiring the right property for Badgemoor’s clients, and for managing it well afterwards. James will continue to work alongside us, so his search and acquisition expertise will sit comfortably next to our lettings and sales offering. Clients on both sides stand to benefit.

What brought us together for this collaboration after decades of friendship is a shared view of how this work should be done. Both firms believe that property management and advice, done properly, is a personal service. It depends on knowing your clients, being available when they need you, and giving honest guidance rather than a standard answer.

Geoff Wilford, Founder and CEO of Wilfords, said:

“We’re delighted to welcome Badgemoor’s landlords and tenants into the Wilfords family. James has built a fantastic reputation in the London property search world, and there’s real synergy between our businesses, both built around the same principle of putting genuinely expert, personable advice at the centre of everything we do. We’re looking forward to continuing to work closely with James, and to bringing his clients the benefit of a dedicated, high-quality lettings and management service.”

James Vlasto, Founder of Badgemoor, said:

“I have enormous respect for the business that the Wilfords team has built over the years and I am very confident that my clients could not be in better hands. I’m equally excited about the future relationship between Badgemoor and Wilfords. The property industry is changing with generalism becoming the new trend. Whilst this has its place, we believe that discerning people will always value specialist, expert advice. Our clients will only benefit from enhanced access without competition and I feel this kind of collaboration is the way forward. Exciting times ahead!”

Read the full article in PrimeResi here.