How to Choose the Perfect Prime Central London Pied-à-Terre
Having a secondary residence in central London has always been a wise investment as well as a practical lifestyle choice. But post-pandemic, and as companies increasingly encourage a return to the office, having a pied-à-terre is becoming increasingly appealing. Our Prime Central London experts share their advice on what to buy and where.
The unique appeal of a Prime Central London pied-à-terre has always hinged on three key factors: practicality, investment potential and lifestyle. Yet in a post-pandemic market where flexibility and hybrid living have reshaped priorities, what buyers are looking for in a city base is subtly shifting – and so is the definition of smart buying.
During 2020 and 2021, 75,000 people moved out of London, often moving to the countryside as working from home appeared to be here to stay. However, with many companies issuing formal return-to-office mandates, the pied-à-terre is enjoying something of a renaissance. No longer just a luxury, it’s once again a practical solution for those seeking a convenient London foothold without giving up country – or overseas – living.
This has also led to a noticeable shift in lifestyle expectations, and the modern pied-à-terre is a place not just for business or brief stays, but for comfortable living. “As the owners tend to live in the country, a pretty view or green outlook has become preferable for a city pad,” notes Simon Welfare, Wilfords’ Co-Founder.