The Wilfords London Team

We’ve deliberately fostered a different culture at Wilfords from that we experienced in other agencies we’ve worked in. While we make a point of hiring individuals, not robots, and our team is as diverse as it is lively.

Geoff Wilford


I started my property career in 1999 and have worked for some of the industries big names, selling over £1bn worth of property.

In 2005 Hamptons asked me to set-up a new office from concept in Chiswick. The following year I was asked to open their new office in Notting Hill. In 2006 I relocated to the Caribbean where I sold in excess of US$230 million of Four Seasons Branded Private Residences off-plan. Sir Malcolm Walker invested in Simon and I in 2010 having done business with me in Barbados.

I pride myself in my honesty, work ethic and ability to see even the most difficult deal through to completion.
The London property market is complex and I have a wealth of knowledge in all aspects of agency and hope to be able to offer you a personal hands-on approach whether buying or selling.

Tel. +44 (0) 20 7361 0408

Simon Welfare


I started my career working in large corporate estate agencies for nearly a decade, managing offices through Central and West London. This period culminated in running a flagship office on Park Lane.

The opportunity then arose to set up Wilfords alongside Geoff and this proved too tempting to turn down. We put our savings and homes on the line and opened for business in 2011 when the country seemed set for a double dip recession. A combination of hard work, some talent and probably a little luck, has seen our lettings portfolio grow from a standing start to over 500 properties. Our business is built on service levels which I believe is the key differentiator that drives our success. I love being the co-owner of a local, independent estate agent and take great pride in ensuring that all of our clients genuinely feel that we care about their individual needs.

Tel. +44 (0) 20 7361 0404

Amir Eshtehardi


Amir was brought up in Kensington and Holland Park and has lived in the area almost all his life. Passionate about offering great service, Amir’s charisma and popularity amongst his clients means that he has amassed an impressive track record selling houses. He has over two decades experience working in the London property market and this wealth of knowledge undoubtedly gives clients great comfort and confidence when buying or selling through Amir. Be warned though, if you get him talking about his other passion of cycling you may never get a word in!

Tel. +44 (0) 20 7361 0406

George Taylor-English

Lettings Manager

George cut his teeth at a well-known estate agency in the Midlands and gained three years’ valuable lettings experience in the process. He relocated to London five years ago and having always worked in a face to face sales role offers great customer service and a wealth of knowledge.

Whilst in the Midlands George gained his ARLA qualifications in both lettings and property management and decided it was time to test his lettings ability on the grandest stage of all and made the move to London.

When George is not zipping around the borough on the pink bicycle opening doors and greeting clients you’ll find him on a badminton court or catching a well-earned pint in our local- The Elephant and Castle.

Tel. 0207 361 0400


The Wilfords team is lively, energetic and flexible, at the same time delivering superlative service to our clients.

Our growing company offers opportunities for hyper-talented, self-motivated, no-drama and no-nonsense people who share our commitment to hard work, transparency, discretion and success.

If you think you have the skills and approach to join our team, contact us, attaching your CV,

  • This field is for validation purposes and should be left unchanged.