A deliberately different estate agency

In one of London’s most prestigious postcodes, our clients trust us with their most valuable assets. Our approach is discreet, highly tailored, and grounded in local knowledge, designed to guide you with clarity and confidence.

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Proudly independent.

Founded in 2011 by Geoff Wilford and Simon Welfare, Wilfords was built on a desire to do things differently.

Since opening our Kensington office, we’ve become trusted advisors in one of the capital’s most prestigious markets, working with homeowners, landlords and investors from around the world to navigate Prime Central London with confidence and discretion.

With deep local knowledge and an international perspective, we bring a tailored, personal approach to every transaction, quietly achieving exceptional results in some of London’s most exclusive addresses.

Cadogan Square, Belgravia, SW1

£15,750,000

Sold

Bedford Row & Jockey’s Fields, Bloomsbury, WC1

£5,450,000

Sold

Cheniston Gardens, Kensington, W8

£4,950,000

Sold

Kensington Church Street, W8

£3,250,000 Guide Price

Sold

The Piper Building, London, SW6

£2,600 Per Week

Let

Bramham Gardens, London, SW5

£2,308 Per Week

Let

Oakwood Lane, Kensington, W14

£2,300 Per Week

Let

Kensington Church Walk W8

£1,750 Per Week

Let Agreed

Marketing tailored to you.

Every home in Kensington and beyond tells its own story – and the way it is brought to market should reflect that. To swiftly and successfully bring your home to market, we will craft a considered strategy tailored to both you and your property.

Our bespoke campaigns span high-quality printed collateral, targeted digital outreach, and thoughtfully produced content, each element designed to elevate your home and reach the right audience. Backed by a large and highly engaged in-market database across Kensington and beyond, we ensure every property is positioned to achieve its full potential.

And for those who favour a quieter sale, our depth of experience in off-market transactions allows us to secure exceptional results with the utmost discretion.

 

Our Offices

186 NORTHCOTE ROAD
London SW11 6RE

42 ABBEVILLE ROAD
London SW4 9NG

We recently purchased a flat in South Kensington through Wilfords and have nothing but the highest praise for them. They didn’t raise an eyebrow when we decided on a four week timeframe from offer to exchange/completion and offered brilliant support throughout, including putting me in touch with a number of solicitors they knew would work well with us. All in all, the process was so straightforward, drama-free and even quite enjoyable.

V. Todd – South Kensington, SW7

Prime Central London Team

Geoff Wilford

Founder & CEO

Simon Welfare

Co-founder

Amir Eshtehardi

Director

Rupert Osborne

Associate Director

Grace Turnbull

Head of Marketing

Liam Ryan

Head of Property Management

Chris Tuck

Head of Client Services

Helen Jones

Senior Sales Consultant

Henry Bentley

Lettings Consultant

Let’s Talk.

No two properties in Kensington are quite the same, and neither is our approach to valuing them. If you are thinking of selling, letting or simply want to discuss your options, we would love to hear from you.

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