A deliberately different estate agency
As seen in
Proudly independent.
Founded in 2011 by London property experts Geoff Wilford and Simon Welfare, Wilfords was built on a desire to do things differently.
Since opening our Kensington office, we’ve become trusted advisors in one of the capital’s most prestigious markets, working with homeowners, landlords and investors from around the world to navigate Prime Central London with confidence and discretion.
With deep local knowledge and an international perspective, we bring a tailored, personal approach to every instruction, quietly achieving exceptional results in some of London’s most exclusive addresses.
Cadogan Square, Belgravia, SW1
£15,750,000
Sold
Bedford Row & Jockey’s Fields, Bloomsbury, WC1
£5,450,000
Sold
Cheniston Gardens, Kensington, W8
£4,950,000
Sold
Markham Street, Chelsea, SW3
£3,550,000
Sold
Chepstow Villas, Notting Hill, W11
£1,875 Per Week
Let
The Piper Building, London, SW6
£2,600 Per Week
Let
Kensington Church Walk W8
£1,750 Per Week
Let Agreed
Marketing tailored to you.
To swiftly and successfully bring your home to market, we will craft a considered strategy tailored to both you and your property.
Our bespoke campaigns span high-quality printed collateral, targeted digital outreach, and thoughtfully produced content, each element designed to elevate your home and reach the right audience. Backed by a large and highly engaged database of in-market buyers and renters, we ensure every property is positioned to achieve its full potential.
And for those who favour a quieter sale, our depth of experience in off-market transactions allows us to secure exceptional results with the utmost discretion.
6 HOLLAND STREET
London W8 4LT
T: +44 (0) 20 4546 7615
WhatsApp Sales: +44 (0) 7347 270 527
WhatsApp Lettings: +44 (0) 7712 830 236
E: central@wilfords.com
186 NORTHCOTE ROAD
London SW11 6RE
42 ABBEVILLE ROAD
London SW4 9NG
Freddie and the team did a fantastic job on the sale of my flat in South Kensington. We had an offer in 30 days after 8 months with other agents.M.S – South Kensington, SW7
Prime Central London Team
Geoff Wilford
Founder & CEO
Simon Welfare
Co-founder
Amir Eshtehardi
Director
William Harvey
Head of Sales | Kensington
Liam Ryan
Head of Property Management
George Taylor-English
Lettings Manager
Henry Bentley
Lettings Consultant
Let’s Talk.
If you are thinking of selling, letting or simply want to discuss your options, we would love to hear from you.