A deliberately different estate agency

In one of London’s most prestigious postcodes, our clients trust us with their most valuable assets. Our approach is discreet, highly tailored, and grounded in local knowledge, designed to guide you with clarity and confidence.

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Proudly independent.

Founded in 2011 by London property experts Geoff Wilford and Simon Welfare, Wilfords was built on a desire to do things differently.

Since opening our Kensington office, we’ve become trusted advisors in one of the capital’s most prestigious markets, working with homeowners, landlords and investors from around the world to navigate Prime Central London with confidence and discretion.

With deep local knowledge and an international perspective, we bring a tailored, personal approach to every instruction, quietly achieving exceptional results in some of London’s most exclusive addresses.

Cadogan Square, Belgravia, SW1

£15,750,000

Sold

Bedford Row & Jockey’s Fields, Bloomsbury, WC1

£5,450,000

Sold

Cheniston Gardens, Kensington, W8

£4,950,000

Sold

Markham Street, Chelsea, SW3

£3,550,000

Sold

Chepstow Villas, Notting Hill, W11

£1,875 Per Week

Let

The Piper Building, London, SW6

£2,600 Per Week

Let

The Whiteley, Queensway, W2

£2,075 Per Week

Kensington Church Walk W8

£1,750 Per Week

Let Agreed

Marketing tailored to you.

To swiftly and successfully bring your home to market, we will craft a considered strategy tailored to both you and your property.

Our bespoke campaigns span high-quality printed collateral, targeted digital outreach, and thoughtfully produced content, each element designed to elevate your home and reach the right audience. Backed by a large and highly engaged database of in-market buyers and renters, we ensure every property is positioned to achieve its full potential.

And for those who favour a quieter sale, our depth of experience in off-market transactions allows us to secure exceptional results with the utmost discretion.

Our Offices

186 NORTHCOTE ROAD
London SW11 6RE

42 ABBEVILLE ROAD
London SW4 9NG

Wilfords have proven to be professional and friendly agents. Throughout our sale this small unique team were knowledgeable and very hard working. We have and will continue to recommend them to all our friends.

R. Harding – London

Prime Central London Team

Geoff Wilford

Founder & CEO

Simon Welfare

Co-founder

Amir Eshtehardi

Director

Stephen Ruberry

Associate Director

William Harvey

Head of Sales | Kensington

Liam Ryan

Head of Property Management

George Taylor-English

Lettings Manager

Henry Bentley

Lettings Consultant

Natalia Held

Office Manager | Kensington

Let’s Talk.

If you are thinking of selling, letting or simply want to discuss your options, we would love to hear from you.

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