A deliberately different estate agency
As seen in

Proudly independent.
Founded in 2011 by London property experts Geoff Wilford and Simon Welfare, Wilfords was built on a desire to do things differently.
Since opening our Kensington office, we’ve become trusted advisors in one of the capital’s most prestigious markets, working with homeowners, landlords and investors from around the world to navigate Prime Central London with confidence and discretion.
With deep local knowledge and an international perspective, we bring a tailored, personal approach to every instruction, quietly achieving exceptional results in some of London’s most exclusive addresses.
Marketing tailored to you.
To swiftly and successfully bring your home to market, we will craft a considered strategy tailored to both you and your property.
Our bespoke campaigns span high-quality printed collateral, targeted digital outreach, and thoughtfully produced content, each element designed to elevate your home and reach the right audience. Backed by a large and highly engaged database of in-market buyers and renters, we ensure every property is positioned to achieve its full potential.
And for those who favour a quieter sale, our depth of experience in off-market transactions allows us to secure exceptional results with the utmost discretion.

6 HOLLAND STREET
London W8 4LT
T: +44 (0) 20 7361 0400
WhatsApp Sales: +44 (0) 7885 895 544
WhatsApp Lettings: +44 (0) 7712 830 236
E: kensington@wilfords.com

186 NORTHCOTE ROAD
London SW11 6RE

42 ABBEVILLE ROAD
London SW4 9NG
Wilfords have proven to be professional and friendly agents. Throughout our sale this small unique team were knowledgeable and very hard working. We have and will continue to recommend them to all our friends.
R. Harding – London
Prime Central London Team

Geoff Wilford
Founder & CEO

Simon Welfare
Co-founder

Amir Eshtehardi
Director

Stephen Ruberry
Associate Director

William Harvey
Head of Sales | Kensington

Liam Ryan
Head of Property Management

George Taylor-English
Lettings Manager

Henry Bentley
Lettings Consultant

Natalia Held
Office Manager | Kensington
Let’s Talk.
If you are thinking of selling, letting or simply want to discuss your options, we would love to hear from you.