Wilfords predominently operate within the Kensington & Chelsea and City of Westminster postal codes. Our experienced team have collectively over 50 years experience selling and renting property within the area.


Central & West London

Wilfords office is located in Kensington on Holland Street, one of the oldest streets in the area and conveniently positioned close to Kensington High Street. We operate in the following postcodes:

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Kensington portrays regal elegance. Old-world buildings seamlessly blend with the glass windows of artisanal shops, bakeries and international consulates, lending the neighbourhood an air of polished refinement and perfect finishing. Its opulence doesn’t detract from the neighbourhood’s inviting nature and history – Kensington Gardens, Kensington Palace, and the area’s museums are frequented by locals and visitors alike.

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Holland Park

Holland Park, like its famous neighbour Kensington, is one of London’s most prestigious areas and is a very desirable place to live and work. The Park itself covers acres of beautiful green space, with woodlands, gardens, adventure playgrounds and sports facilities. There is an open-air theatre and the Park plays host to art exhibitions as well as opera, theatre and private functions.

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W10 and W11

Notting Hill & North Kensington

Many Londoners tend to avoid Portobello Market at the weekends – too full of tourists buying antiques and trying to find the bookshop run by Hugh Grant in Notting Hill. Little do the visiting crowds realise that they’re missing the area’s other real gem, Golbourne Road. At the north end of Portobellow Road, further than most tourists ever venture, this short street is where you’ll find those in the know on a Friday and Saturday, browsing the kerbside bric-a-brac stalls and hunting for interiors treasure at the various antique furniture shops. It is very much Notting Hill for locals, so do yourself a favour and join them. One tip: a lot of shops are open at weekends only, so check with them before you visit.

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South Kensington & Chelsea

It’s evolved a lot from its former swinging sixties self – too many same old, same old high street chains – but the King’s Road still has a lot to offer. Start your stroll at World’s End for some interesting shops. As you head towards Sloane Square, things become a bit more predictable. Take a detour into nearby South Kensington, with its beautifully leafy residential streets and pockets of interesting shops. This is one of the most polished areas of London and just meandering around its streets is a lovely way to spend an afternoon. Think of it as lifestyle window-shopping.

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Knightsbridge & Belgravia

Knightsbridge is a place of exceptional contrast, the like of which cannot be found in any other central London location. It is an area that offers all the vibrancy and elegance which epitomises the highest standards of cosmopolitan city living, entwined within a historic architectural context of red brick.

To the north is the wide green expanse of Hyde Park, an area of calm beauty where the buzz of the city fades away into over 250 hectares of Royal parkland.

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Bayswater & Lancaster Gate

Bayswater is one of London’s most cosmopolitan areas; renowned for its signature white Stucco fronted terraced houses and peaceful garden squares, many of which have been converted into flats. The architecture, combined with the central location, attracts successful young professionals and wealthy families. There is a significant international population with residents from the Arab countries, Greece, America and Brazil. What makes this area so unique is that despite its extremely central position Bayswater borders Hyde Park and Kensington Gardens that gives the area a sense of calm amongst the usual London hustle & bustle.

The location is quite simply superb; literally everything you need is within walking distance. The area boasts fantastic transport links, featuring key tube lines, major bus access, and walking distance to Paddington station for the Heathrow Express (15 minutes to the airport). The area is a great destination for dining; there is a fantastic collection of ethnic cafes and restaurants serving international cuisine. It is also a shopper’s paradise, home to London’s oldest shopping center Whiteleys and a short distance from the world famous Selfridges department store.

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Earl’s Court

Situated on the western edge of the Royal Borough, between Kensington and Chelsea is the vibrant Earls Court. Known for being the gateway to all the adventure and endless excitement London has to offer for visitors foreign and domestic alike. Leafy garden squares, hotels, bars, restaurants and not to mention the beautiful periodic architecture all form part of this bustling neighborhood’s make up. Whether you’re visiting London for the night to see U2 or Taylor Swift at the Earls Court Exhibition Centre or you’re planning to take in the sights of London for a little longer, Earls court offers the perfect “welcome to London”.

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Marylebone & Mayfair

The Great British High Street is an endangered species. In an era of chain stores and identikit rows of shops – same coffee chain, same fast fashion shop, same supermarket – Marylebone High Street and its surrounds is a rare thing. Packed with small, independent shops and an atmosphere all its own, it is one of London’s most popular shopping parades and together with the surrounding streets, a lovely part of town for a wander.

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Queens Park & Kensal Rise

This residential pocket of Northwest London has reinvented itself as a hub of cool vintage furniture shops and funky local pubs, thanks partly to its proximity to the hallowed grounds of Notting Hill and Ladbroke Grove. As house-hunters travelled north, transforming Kensal Rise into an unexpectedly desirable spot. A sprinkling of celebrity locals like Jade Jagger and Daniel Craig has also helped.

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The Association of Residential Letting Agents (ARLA) is the UK’s foremost professional body for letting agents.


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